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Marketing consultants’ insurance

Tailored public liability insurance

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What is marketing consultants’ insurance?

Marketing consultants’ insurance is a specialised form of coverage designed to protect professionals in the marketing industry from a variety of risks and liabilities that they may encounter whilst providing services, from advising on business strategies and developing marketing plans to providing market research and managing sensitive data.

This type of insurance typically includes professional indemnity, which covers legal costs and compensation claims resulting from professional negligence, errors, or omissions, and also encompasses legal expenses and directors’ and officers’ insurance.

Professional negligence
Unintentional breach of confidentiality
Loss or damage to documents

Why do marketing consultants need insurance?

Marketing consultants’ insurance encompasses policies which help cover the cost of legal advice and representation in the event of disputes or litigation, in addition to providing financial protection against claims of wrongful acts, such as breach of duty, mismanagement, or negligence. Marketing consultants can select the coverage that best suits their specific business needs, ensuring they are adequately protected in their industry.

If you employ anyone, you are required by UK law to have employers’ liability insurance.

What marketing consultants’ insurance can cover?

Our marketing consultants’ insurance covers your legal costs and expenses in defending a claim, and any compensation or costs that may subsequently be awarded (please check your policy terms and conditions for full conditions), following:

What can be covered:
Professional negligence – such as proving marketing advice below industry standards, resulting in poor campaign performance and losing the client money
Unintentional breach of confidentiality – such as sharing sensitive client information without permission by accident
Loss or damage to documents – our policies can cover the cost of replacing or restoring any document which is lost, damaged or destroyed during the policy year to ensure you can keep trading with minimal disruption
What cannot be covered:
Client’s reputational damage – for example, professional indemnity insurance would not cover if your negligence results in your client needing to spend costs to recover from reputational damage
Existing legal issues – for example, legal expenses insurance does not cover the costs of any legal issues which already exist when you secure the insurance
Criminal acts – for example, directors’ and officers’ insurance does not cover claims related to intentional acts of fraud or crime by a director or officer

Frequently asked questions

These frequently asked questions are designed to help you and include questions relating to policy cover, pricing and ‘technical’ terms. 

Browse all FAQs

Securing insurance as a freelance marketing consultant is critical to protecting yourself against risk, in addition to presenting your business as a secure and protected option to large clients.

If you have any questions, contact one of our insurance experts here.

Further reading for marketing consultants' insurance

22 July 2025 - 5 minute read
Understanding the different types of business insurance
Written by Michael Lawrence
22 July 2025 - 5 minute read
What is professional indemnity insurance?
Written by Michael Lawrence
22 July 2025 - 5 minute read
What is public liability insurance?
Written by Michael Lawrence